BETH’S TIP

The unfortunate or fortunate part of marketing, depending on your comfort with it, is the ability to market yourself and your services is almost more important than your actual skill or experience. While honing your craft is important when it comes to providing service with integrity, learning how to market yourself has to be one of the first things you do as a business owner. That said, make educating yourself on marketing as big of a priority as educating yourself on the craft of wedding planning. Whether it's Natalie or other marketing leaders, identify experts in this field and absorb as much marketing know-how as you can get your hands on. It will make all the difference between being an amazing planner and being an amazing planner who actually gets hired.