BETH’S TIP

Remember your brand will evolve as your business evolves. It's important to have a vision in mind, but just like you will change as a person, so will your business. The more you learn about your craft, your clients and the art of wedding planning and design, the more your identity as a business will unfold. Give yourself a guideline to work with, but make sure you also allow yourself leeway to change directions should you want or need to.