BETH’S TIP

Generating leads more accurately should be described as building relationships. While paid advertising and PR efforts can get you in front of a lot of people and generate one off inquiries, a majority of couples find their planner through a referral be it from a venue, vendor, friend of a friend and so on. Because of this building relationships within the event industry and beyond is the best way to build your business for the long term. Well cultivated relationships will not only allow you to develop more consistent inquiries but it will also reduce the time spent in the sales process. Couples who are referred to you will have a greater level of trust depending on the referral source than those who find you randomly online or via social media.